In a large mixing bowl, combine the flour, granulated sugar, yeast, and salt.

In a separate bowl, mix the warmed milk, melted butter, egg, and vanilla extract.

Pour the wet ingredients into the dry ingredients and mix until a dough forms.

Knead the dough on a floured surface for about 5 minutes until smooth.

Place the dough in a greased bowl, cover with a kitchen towel, and let it rise in a warm place for 1 hour or until doubled in size.

While the dough is rising, prepare the filling by mixing the softened cream cheese, powdered sugar, diced strawberries, vanilla extract, and cinnamon in a bowl until smooth.

Once the dough has risen, punch it down and roll it out on a floured surface into a rectangle about 1/4 inch thick.

Spread the cream cheese filling evenly over the dough.

Starting from one long side, roll the dough tightly into a log.

Cut the log into 12 equal pieces and place them in a greased baking dish.

Cover the rolls with a kitchen towel and let them rise for another 30 minutes.

Preheat the oven to 350°F.

Bake the rolls for 20-25 minutes or until golden brown.

While the rolls are baking, prepare the icing by whisking together the powdered sugar, milk, and vanilla extract until smooth.

Once the rolls are done, let them cool for a few minutes before drizzling the icing over the top.

Serve warm.